A common pitfall is trivialising the role of design within a company. A designer fills the void between the marketing and the physical creation of the product. A space that is hard to define, but the designer can define for it you. That is why you need him/her and will make up an integral part of your team.
Not so long ago, in a forest not so far away, lived a little troll.
It was unclear were he came from how long he lived there. The owls murmured about far away pine forests in the mountains, while mice squeaked about he came from across the rivers. Every part of the forest and creature had its own story, but in thruth, no one really knew.
The little troll lived in a remote corner of the forest. It's home was nothing more than two stone slabs pitched up against each other, covered with some dirt, moss and leaves to keep out the rain. The floor of his 'hut' was covered in leaves to keep him warm at night. All in all it was not much, but it was all he needed.
Arround the hut the ground was littered with with small leftover bones from rabbits, rats and other creatures that had the misfortune of crossing its path. The only other thing that stood out was the faint smell of rott lingering in the air. All in all a inhospitable place for thing that preffered the sunlight, but that's how the troll liked it.
The most anyone heard of him was occasional scream echoing through the forest. None of the creatures in the forest saw or heard much else him or at least they tried, because no one wanted to cross paths with the troll.